The Rise of E-Commerce and Amazon’s Role
E-commerce has dramatically transformed how businesses sell and grow. Among the biggest forces behind this shift is Amazon, the world’s largest online marketplace. Through Amazon Marketplace Services, sellers gain access to powerful tools, global customers, and trusted logistics — all designed to help them scale faster.
At Copper Orange Media, we specialize in helping businesses succeed on Amazon. Whether you’re a startup or an established brand, we provide end-to-end Amazon marketing services to elevate your online presence.
What is Amazon Marketplace?
Simply put, Amazon Marketplace is a platform where third-party sellers can list their products directly on Amazon. This allows you to sell alongside Amazon’s own products and reach millions of daily shoppers.
Unlike building a store from scratch, Amazon gives sellers instant access to trust, traffic, and seamless transactions. As a result, sellers of all sizes — from solo entrepreneurs to large brands — can scale faster than ever.
Moreover, Amazon handles key elements like customer service and secure payments, giving you more time to focus on your business.
Key Amazon Marketplace Services
Amazon offers a full suite of services to support sellers. These tools are designed to help you list, promote, ship, and grow with less hassle.
Fulfillment by Amazon (FBA)
One of the most popular features is Fulfillment by Amazon (FBA). With FBA, Amazon stores your products, then handles picking, packing, shipping, customer service, and even returns.
Because of this, sellers can focus on growth — not logistics. Additionally, FBA listings qualify for Prime delivery, which often increases sales.
Amazon Brand Registry
If you own your brand, Amazon Brand Registry is essential. It helps protect your trademarks while giving you access to premium tools like:
-
A+ Content (also known as Enhanced Brand Content)
-
Amazon Storefronts
-
Brand analytics
These features allow you to showcase your brand story, add visual content to listings, and track shopper behavior in detail.
Amazon Advertising & PPC Management
To grow visibility and traffic, Amazon offers paid advertising options like:
-
Sponsored Products
-
Sponsored Brands
-
Sponsored Display Ads
These ad formats help boost your product placement in search results and across the platform.
At Copper Orange Media, we manage end-to-end Amazon PPC campaigns to help you lower ACOS and improve ROAS. Our team uses data-backed strategies to drive profitable growth.
Seller Central Analytics
Through Amazon Seller Central, you get access to in-depth analytics. You can monitor inventory, track sales trends, respond to reviews, and more.
Because data drives better decisions, these insights help you optimize your strategy and outperform competitors.
Benefits of Selling on Amazon
There are several clear benefits to using Amazon Marketplace:
-
Massive reach: Millions of potential customers worldwide
-
Built-in trust: Customers already trust Amazon for quality and security
-
Prime delivery: Boosts buyer confidence and conversions
-
Easy scaling: Use FBA to grow without hiring a team
-
Marketing tools: Run PPC campaigns to drive visibility and sales
-
Data access: Make smarter decisions with real-time reports
In short, Amazon Marketplace gives sellers everything needed to launch, grow, and compete globally.
Challenges to Consider (And How to Overcome Them)
While Amazon offers powerful tools, it’s not without challenges.
For instance, competition is fierce — often including Amazon itself. Additionally, sellers must manage FBA fees, maintain inventory, and handle strict performance metrics.
However, with the right strategy and expert support, you can overcome these hurdles. That’s where Copper Orange Media comes in. We help sellers:
-
Optimize listings for conversions
-
Design high-impact storefronts
-
Improve ad performance
-
Monitor KPIs and stay compliant
Because success on Amazon is not just about being present — it’s about being optimized.
Why Partner With Copper Orange Media?
At Copper Orange Media, we’re more than a marketing agency. We’re your full-service Amazon growth partner.
Our services include:
-
Amazon account setup and management
-
Listing optimization with SEO-rich content
-
PPC campaign setup, testing, and scaling
-
Product launch strategy
-
A+ Content design and Brand Store creation
-
Competitor research and keyword tracking
Unlike generic marketing firms, we live and breathe Amazon. So when you work with us, you’re not guessing — you’re guided by experts.
FAQs
What is Amazon Marketplace?
Amazon Marketplace is a platform that allows third-party sellers to list products directly on Amazon.com. It offers access to millions of shoppers and a trusted environment for transactions.
Is Fulfillment by Amazon (FBA) a good option?
Yes, FBA simplifies logistics by handling storage, packing, shipping, and customer service. It also improves customer experience and increases your chance of earning the Prime badge.
How do Amazon ads work?
Amazon ads appear in search results and on product pages. You can promote your listings using Sponsored Products or build brand awareness with Sponsored Brands. These ads are pay-per-click, meaning you only pay when someone clicks.
What’s the benefit of Amazon Brand Registry?
Brand Registry helps protect your intellectual property and unlocks tools like A+ Content, Storefronts, and better reporting. It’s essential for brand owners looking to scale on Amazon.
Why should I work with Copper Orange Media?
We offer tailored Amazon strategies that go beyond basic setup. From listing optimization and PPC to full account management, we provide hands-on support to help you scale faster and smarter.
